They’re stylish, savvy, with podcasts, book deals, and massive Instagram followings. And they’re calling women back to the kitchen.
A new wave of conservative Christian women, many balancing high-powered platforms and hard-charging careers with old-fashioned family values, are gaining influence by promoting traditional gender roles, homemaking aesthetics, and “biblical womanhood.” But beneath the sourdough and matching family outfits is a politically resonant ideology that’s shaping national conversations around gender, faith, and power. On this LIVE Saved By the City episode, recorded in Austin at the Texas Tribune Festival, Katelyn and Roxy host a lively panel to look at what’s behind the rise of these “tradwife” voices, what their popularity says about the cultural moment and why women are leading the charge to rewrite women’s roles.
GUESTS:
Emma Goldberg is a reporter for The New York Times, covering cultural, societal and economic change. Her articles “‘Less Burnout, More Babies’: How Conservatives Are Winning Young Women” and “The Moms of ‘Momcon’ Are Stressed, but Ready to Party” are essential reading on this topic.
Christine Emba is a senior fellow at the American Enterprise Institute, a contributing writer for the New York Times, and author of the book “Rethinking Sex.”
Lauren Southern is a former political activist. Her new memoir “This Is Not Real Life” chronicles her experience as an online conservative influencer and how trying to be a tradwife nearly destroyed her.
